Special Session 7
Metalytics and Metareality - New Dawn, New Perspective and New Conversation

Submission Link: http://www.easychair.org/conferences/?conf=icvr2022
(Select Track Special Session 7: Metalytics and Metareality - New Dawn, New Perspective and New Conversation)

Submission deadline: April 1, 2022
(Final Call!)

Objective: The concept of a Metalytics is a new one. This will be a new perspective on analytics for the new dimension of spatial and immersive Web 3.0 , as the world steps into the new meta reality - it is imperative to spark conversations with all objects and those interacting within the next dimension. It is proposed to be a New Dawn, New Perspective and New Conversation in the elements of a new digital age converging at a scale. Metalytics is the driving force bring these elements together in a unified immersive experience. 
In many ways this is a unparalleled progression. We are now at an inflection point, where it seems that not a day goes by without a company or celebrity announcing that they are building a presence in a virtual universe. While the buzz can partially be attributed to attention- grabbing headlines, there is a convergence of emerging trends. A number of new technologies have come together to enable this vision of the metaverse. Augmented reality (AR) and virtual reality (VR) headsets have become cheaper and more powerful, improving the user experience. Blockchain has enabled digital currencies and NFTs. The new methods to transact and own digital goods are allowing creators to monetize their activities through tokens. In addition to monetization, and as a means to exchange value, token-holders can also participate in the platform’s governance (e.g. vote on decisions). This democratic ownership economy coupled with the possibility of interoperability, could unlock immense economic opportunities, whereby digital goods and services are no longer captive to a singular gaming platform or brand.

Value perspective of the proposed CFP: From a social perspective, the development of more immersive virtual experiences is helping people to build communities based on shared values, and to express themselves in more authentic ways. Meanwhile, COVID-19 accelerated the digitization of our lives and normalized more persistent and multi-purpose online engagement and communication. It is this combination of technological, social and economic drivers that is resulting in the explosive interest in the metaverse.
From a corporate perspective, there are opportunities to massively scale for decision making using metalytics. Instead of having stores in every city, a major retailer might build a global hub in the metaverse that is able to serve millions of customers. Beyond retailers, the metaverse will turbocharge the shift in gaming, sports betting and gambling from cash to crypto. Companies such as Sightline Payments, that have built infrastructure to support cashless digital gaming for live sports and casinos, are ideally placed to capitalize on the opportunity as these industries rapidly transition to offering experiences to gamers in the metaverse and influence using metalytics.
From a technological perspective, some key imperatives for the growth of the metalytics are described. Despite much excitement about the possibilities of the metalytics and metaverse, in order to enable its full potential for engagement, community building, self-expression and commerce, key areas need to be further developed and matured. We see these as new opportunities for teams, projects, DAOs, businesses, technology providers and financial institutions to flourish and collaborate together in vibrant ecosystems that address across domains.

Impact of the proposed CFP:
Learn - There are many different interpretations of the metalytics, and various angles to learn about through the content.
Assess - While the metalytics will scale across many industry verticals, relevant opportunities evaluation for businesses.
Create - Gain experience through knowledge development. Explore creative consumer engagement through new channels of metalytics, services, experiences, digital goods and assets.
Establish - Leverage metalytics to capture the hearts and minds of consumers.


 Tentative Table of Contents/Topic Coverage: 

1. Platform characteristics of metalytics
a. Data storage
b. Payments infrastructure
c. Digital assets ownership

2. User interaction in metalytics
a. Digital assets portability
b. Activities
c. Identity

3. Commercial perspective
a. Payments
b. Content revenues
c. Royalties

4. Metalytics based decision making
a. Community
b. Peer-to-peer

5. Socialization
a. In-platform
b. Out-platform


Devesh Bathla
Chitkara Business School, Chitkara University, Punjab, India

Amandeep Singh
Chitkara Business School, Chitkara University, Punjab, India

Sandhir Sharma
Chitkara Business School, Chitkara University, Punjab, India

Nedra Bahri Ammari
IHEC, Carthage, Tunisia

Akhilesh Ojha
Truman State University, Missouri, Kirksville, USA

Amit Arora
Columbia Business School, New York, USA